Identified, created, built, and grew client's brand through powerful and original digital content
Developed, implemented, managed and optimized campaigns to maximize results
Implemented marketing initiatives, promoted upcoming sales event, resulting in a significant increase in potential buyers during the run of the promotion
Conceptualized and launched redesign of social media/web page content, increasing page views by 15% in one month
Clients Include: Campbells' Soup, All Star Auto Outlet, Nu-Look Cleaning Services, Blueeye Productions
Digital Media Consultant
586 Creative
Warrington,PA
2016-Present
Senior Promotions Producer
Accomplished all annual sales and promotional goals relating to NBC 4 “Red, White, and Boom” resulting in $250,000 in additional station revenue
Oversaw marketing plans and brand strategies which resulted in a stronger position in the marketplace
Supervised team of producers and interns to insure the brand was reinforced in each promotional campaign
Designed new topical procedure to reduce communication errors between departments and increasing productive and quality of on-air product
Philadelphia,PA
2004-2005
Generated $100,000 in sales revenue through sponsorship and commercial production
Responsible for writing, editing, and producing daily promotion for all newscasts for #2 station in market based on local and network demographic driven research
Implemented initiatives and strategies, improving communication between departments, streamlining topical procedures
Collaborated with producers to plan and schedule video shoots
Partnered with the News department to create topical, image, and franchise campaigns to execute the strategic goals of the station
Promotions Producer
Worked in tandem with the Creative Director to develop creative video materials met and exceeded marketing campaign objectives
Lead team of producers in the creation and customization of station promotions
Identified creative solutions to improve archiving procedure and workflow
Superior project management skills, an ability to manage multiple initiatives and keep team members on track, on time and on budget
Create, produce and edit high level videos including but not limited to: station promotions, executive presentation videos, company meeting videos, marketing sizzles and sales recaps
Senior Promotions Producer
Philadelphia,PA
2005-2016
On Air Promotions Manager
Managed projects including promos, graphics, show packaging and creation of additional content for digital, online, social media and VOD platforms from concept to completion.
Oversaw the writing/producing/editing of all campaigns for each of the markets throughout Ohio
Created creative pitches and presentations for sales department
Maintained brand-style through strong visual identity
Translated marketing objectives into creative strategies and direct team into production
Manage freelance writer/producers on a creative level as well as outside vendors
Liaison between various departments across the organization such as ad sales, programming and Public Relations to ensure a cohesive campaign that met the all of the station's criteria.
Columbus,OH
2001-2004
